Amjad Moulana, the founder of Notion Graffiti, shares how a vision born in Chennai is redefining digital marketing in India and inspiring a new generation of brand builders.
When you think of digital empires, your mind might drift toward Silicon Valley or startup incubators in Bengaluru. But in a quiet office in Chennai, a different kind of empire is taking shape—one that’s rooted in creativity, data, and a distinctly human touch.
Founded in 2024, Notion Graffiti is the brainchild of Amjad Moulana, a marketing veteran who chose to bet on regional strength over metro flash. In just over a year, the agency has produced 750+ brand videos, generated 20,000+ qualified leads, and partnered with 20+ brands.
We sat down with Amjad Moulana to understand what drives this quietly ambitious agency, and what’s next on his journey to build a legacy rooted in innovation, purpose, and southern grit.
Q: Amjad, you’ve built a performance-driven agency in a very short time. What was the founding vision behind Notion Graffiti?
Amjad Moulana:
After spending a decade in marketing, I realized most agencies were either too creative without strategy, or too data-heavy without soul. I wanted to create a brand ecosystem that delivers both creative storytelling that converts.
Chennai gave us the perfect foundation—smart talent, cultural richness, and operational clarity. We launched with the aim to bridge the gap between big ideas and business results. That’s how Notion Graffiti came to life.
Q: How would you define your leadership style?
Amjad Moulana:
I’d say it’s intentional and inclusive. I believe in setting a vision but leaving room for the team to shape the journey. We hire for mindset and train for skill. We celebrate creativity, but we also question it.
I join client calls, review campaign data, and mentor juniors. Leadership for me is about creating impact at every level, not just the top.
Q: What has been your proudest moment so far?
Amjad Moulana:
Seeing our clients win. One of our Chennai-based skincare brands expanded into four new states in three months after our campaign. A wellness startup we worked with doubled their conversion rate using our content funnel.
Every time we turn a brand’s challenge into growth—it validates why we do what we do.
Q: Notion Graffiti works with both B2C and B2B clients. What’s your strategy for balancing creativity with ROI?
Amjad Moulana:
We’ve built our agency around what we call the “Performance-First Creativity” model. That means every reel, ad, or website is built to engage, convert, and retain. It’s not creativity for applause—it’s creativity for outcome.
For our B2B clients, we go deep into data, segmentation, and messaging flow. For D2C and lifestyle brands, we bring in culture, emotion, and immediacy. The common thread is strategic empathy—we always ask, “What would the customer feel and do next?”
Q: What challenges have you faced building in a Tier 1 city like Chennai?
Amjad Moulana:
Initially, there was skepticism, especially from national brands, about whether a Chennai agency could deliver at scale. But now, our work speaks louder than geography.
We’ve turned Chennai into our creative HQ. The ecosystem here is evolving fast, and our ability to attract talent, reduce overhead, and work flexibly has become a competitive edge.
Q: Notion Graffiti is growing fast, but what’s it like for someone joining your team?
Amjad Moulana:
Empowerment is the heartbeat of Notion Graffiti. I believe that when people grow, the company grows. We don’t just hire talent, we nurture it. Every team member here is given space to experiment, fail, learn, and lead. Whether someone joins us as a video editor or a strategist, they’re on a path to evolve into a creative leader.
We invest in mentoring, exposure, and internal learning hubs. Our goal isn’t to just retain talent—it’s to elevate it. I want Notion Graffiti to be a launchpad for creative thinkers who can shape the future of digital marketing. If there’s one mission that sits above our campaigns and clients, it’s this: to empower our people to become the best version of themselves.
Q: What does legacy mean to you?
Amjad:
Legacy, to me, is not what you leave behind—it’s what you enable while you’re here.
I want Notion Graffiti to be remembered as the place where brands were born, creatives were shaped, and careers were made. A company that pushed boundaries, stayed ethical, and created real change—both digitally and socially.
Q: What’s next for you and Notion Graffiti?
Amjad:
We’re scaling thoughtfully. Our 2025 roadmap includes:
- Building an AI-powered optimization platform for Indian SMBs
- Exploring cross-border partnerships in Southeast Asia and the UAE
But more than anything, we want to keep creating work that connects people and builds trust—because that’s what the future of digital marketing demands.
Final Thoughts
As the Indian startup scene matures and the global demand for culturally intelligent content grows, Notion Graffiti is quietly but powerfully becoming a model for sustainable, smart, and soulful digital business the best digital marketing agency in Chennai.
The Indian marketing industry has not only found a strategist but a steward—someone who knows that true influence isn’t built overnight, but over time, with values that never change.
And in Chennai, they’ve built more than an agency. They’re building a legacy of impact, one campaign at a time.