New Delhi, India:
Springman Apparel Private Limited, the force behind the fast-rising casualwear brand OUTLAWS, has announced a major global milestone. The Gen-Z and Gen-Alpha focused brand has officially gone international, expanding its presence across six GCC countries through leading Middle East marketplace NOON. This marks a significant step in OUTLAWS’ journey from a homegrown Indian label to a global casualwear brand with bold ambitions.
Built on the philosophy of delivering premium-quality clothing at pocket-friendly prices, OUTLAWS has quickly carved a niche among young, style-conscious consumers. With this Middle East expansion, the brand is setting its sights high — a revenue target of ₹100 crore within the next two years, while continuing to disrupt the casualwear segment with value-driven innovation.
From India to the World
OUTLAWS’ entry into the GCC region is more than just geographic expansion — it’s a statement. While many Indian D2C brands are still testing international waters, OUTLAWS has taken a decisive leap by partnering with NOON, one of the most influential marketplaces in the Middle East. Customers across countries like UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman can now access the brand’s signature styles with ease.
“This move validates our belief that Indian brands can compete globally without compromising on quality or affordability,” said a spokesperson from Springman Apparel Private Limited. “OUTLAWS is not just going global; we’re building a brand that resonates across cultures while staying true to our roots.”
What Makes OUTLAWS Different
At a time when fast fashion dominates wardrobes, OUTLAWS stands out with strong consumer-first promises. The brand offers a 365-day replacement warranty, an industry-defying move that reflects confidence in product quality and builds long-term trust with customers. Additionally, all products use AZO-free dyes, making them safer for the skin and more environmentally responsible — a key concern for Gen-Z shoppers.
By combining thoughtful manufacturing with trend-forward designs, OUTLAWS delivers premium casualwear without premium price tags, positioning itself as a strong alternative to competitors like Snitch, The Bear House, and Bewakoof.
Cracking the Quick Commerce Code
OUTLAWS has also proven its agility in India’s rapidly evolving retail ecosystem. The brand successfully cracked the quick commerce model by becoming a strategic brand partner on Zepto, making fashion available at unprecedented speed. This move has helped OUTLAWS reach urban consumers who value instant gratification as much as style.
One of the brand’s popular products, available on Zepto, can be viewed here:
https://www.zepto.com/pn/outlaws-mens-100-cotton-structured-t-shirt-flat-knit-super-stretch-grey-2xl/pvid/5a04724a-2457-491f-ac99-d02881962d50
This success has strengthened OUTLAWS’ omnichannel strategy, seamlessly blending online marketplaces, quick commerce, and now international platforms.
Offline Expansion on the Horizon
While digital growth remains a key focus, OUTLAWS is also betting big on physical retail. The brand plans to open 50 offline stores across India in the next 18 months, tapping into the growing demand for experiential shopping. This move aligns with broader industry trends, as competitors like Snitch accelerate their offline expansion, signaling renewed confidence in brick-and-mortar retail.
The offline stores will bring OUTLAWS’ brand personality to life, offering customers a space to experience fabric quality, fits, and the brand’s bold, youthful identity firsthand.
A Global Brand with Indian DNA
With availability now spanning India and the Middle East, OUTLAWS is steadily building its reputation as a global casualwear brand rooted in Indian entrepreneurship. The focus remains clear: stylish essentials, ethical production, strong warranties, and accessible pricing — all designed for Gen-Z and Gen-Alpha consumers who demand more from the brands they wear.
As OUTLAWS continues its global journey, the brand invites fashion-forward consumers to explore its collections and be part of a movement that proves premium doesn’t have to be expensive.
About Springman Apparel Private Limited
Springman Apparel Private Limited is an Indian apparel company focused on building scalable, youth-driven fashion brands. With OUTLAWS as its flagship label, the company aims to redefine casualwear through quality, affordability, and innovation — in India and beyond.
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