Mumbai, India: Woodland set out to amplify the excitement around its End of Season Sale by taking the campaign to Connected TV, choosing a high-impact 3D Masthead format to make the announcement impossible to miss. The objective was clear: maximise brand awareness at the peak of the season, highlight the up to 40 percent offer across core outdoor categories, and reinforce Woodland’s presence in moments where viewers are most attentive. By partnering with Frodoh, Woodland leveraged prime-time visibility with a striking 3D creative canvas to put the sale front and centre for CTV audiences.
To bring the sales narrative alive, Woodland used a fully immersive 3D Masthead that transformed the CTV home screen into a dynamic storefront. The format highlights Woodland’s signature footwear range through textured, lifelike motion that made the product feel tactile and present, all while maintaining a seamless browsing experience. The elevated 3D design, paired with a bold “Up to 40% Off” announcement, created a visually rich moment that captured attention instantly showcasing Woodland’s ability to blend seasonal storytelling with digital innovation.
The 3D Masthead ran on two high-viewership days, 20 December and 27 December, giving Woodland a strong presence during peak discovery moments on CTV. This prime-time placement ensured the End of Season Sale message landed with maximum visibility, reaching audiences the moment they switched on their screens. By choosing an impact-first format over conventional ad spots, Woodland created a clean, high-attention announcement that strengthened brand recall and reinforced the value of its seasonal offer at scale.
Speaking on the association, Nikita Malhotra Singh – Global Head of Digital Marketing, Woodland (Aero Club) Pvt Ltd said, “For Woodland, the End of Season Sale called for a high-impact, high-visibility presence on Connected TV. The 3D Masthead allowed us to showcase our footwear range in an immersive, impactful way while remaining seamless and non-disruptive for viewers. Running the campaign on key days allowed us to amplify awareness at scale and ensure the sale message reached viewers at the right moment.”
Russhabh R Thakkar, Founder and CEO, Frodoh, added, “Woodland has a distinct place in the outdoor and lifestyle category, and the 3D Masthead gave us the right format to amplify that presence during the End of Season Sale. Running the campaign on the 20th and again on the 27th helped us tap into high-viewership moments with an immersive creative that’s hard to miss. We appreciate Woodland’s trust in using impact-led formats, and we look forward to building more sharp, attention-first CTV experiences together.”
With this campaign, Frodoh and Woodland reinforced how CTV can deliver high-attention visibility for seasonal retail moments.
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About Woodland:
Woodland is one of India’s most trusted outdoor and performance lifestyle brands, known for its rugged footwear, adventure-ready apparel, and durable gear built for the elements. With a legacy rooted in craftsmanship and innovation, the brand continues to inspire a spirit of exploration while offering products that blend function, comfort, and long-lasting quality. Today, Woodland remains a preferred choice for consumers who value performance and reliability in every journey.
About Frodoh:
Frodoh is an advertising technology company founded in January 2020 by Russhabh R Thakkar. As Thakkar’s second venture in the ad-tech space, Frodoh has become a prominent player in the CTV (Connected TV) market since mid-2023 and is bullish on its continued growth.
The company is also expanding into the retail media space, making strategic moves for a rapid launch. Frodoh World’s mission is to make advertising technology accessible and efficient for high-growth clients and agencies across CTV, DOOH (Digital Out-of-Home), and Retail media offerings.