In a nation where every mile matters, Dr. Jay Merja stands at the forefront of India’s logistics revolution. As the visionary founder of BYWAY, he’s transforming how goods move across the country intelligently, efficiently, and sustainably. His story is one of vision meeting execution, where innovation is not just a strategy but a way of redefining possibilities.

Born with an entrepreneurial spirit and a drive to solve complex problems, Dr. Merja saw a fundamental gap in India’s logistics ecosystem the absence of integrated, technology-driven logistics solutions that could bring visibility, speed, and scalability to modern supply chains. That realization led to the birth of BYWAY, a digital logistics and transportation company offering on-demand trucking, enterprise logistics, multimodal transport, BTS warehousing, and last-mile delivery across India.

“Logistics is not just about moving goods,” says Dr. Merja. “It’s about connecting opportunities empowering businesses to reach customers faster, safer, and smarter.” This philosophy forms the foundation of BYWAY’s operations, blending AI, analytics, and real-time tracking to deliver unmatched reliability across multimodal transportation networks.

From its beginnings as a startup to its current status as a trusted logistics partner for enterprises in E-commerce, FMCG, pharma, and manufacturing, BYWAY has achieved impressive growth. With a presence in 24 cities, it manages a vast network of fleets, warehouses, and delivery hubs, ensuring businesses never lose momentum.

A key differentiator is BYWAY’s predictive fulfilment and routing engine, which analyses live data on traffic, demand, and capacity to ensure optimal delivery outcomes. This innovation has helped clients reduce logistics costs by up to 20% while improving fulfilment speeds by 25–30%.

Under Dr. Merja’s leadership, BYWAY is also advancing sustainable logistics, implementing fuel-efficient routing, optimized load planning, and fleet utilization models that minimize environmental impact.

As BYWAY enters its next growth phase, it’s expanding its BTS warehousing and multimodal network across North and South India and introducing a real-time logistics analytics dashboard for enterprises. These advancements position BYWAY as a frontrunner in India’s logistics intelligence space.

With BYWAY, India’s logistics future looks smarter, faster, and more connected than ever before.

Call-to-action:
Discover how BYWAY can transform your logistics operations. Visit www.byway.tech to explore tailored enterprise solutions.

The post Dr. Jay Merja — Driving India’s Logistics Revolution with BYWAY first appeared on theceotimes.in.

Pune-based Medilab Healthcare Pvt Ltd is setting new benchmarks in the pharmaceutical and Ayurvedic industries with its unwavering commitment to quality, innovation, and global expansion. Operating from its state-of-the-art manufacturing facility in Chakan, Maharashtra, Medilab Healthcare is proud to present world-class healthcare and personal care products rooted in the ancient wisdom of Ayurveda and driven by modern scientific rigor.

Founded with a vision to deliver affordable and effective healthcare solutions, Medilab Healthcare specializes in the production of Ayurvedic and herbal formulations alongside a growing portfolio of personal care and cosmetic products. Its flagship product, Medisils Ayurvedic Throat Lozenges, has quickly become a trusted name across 18 states in India, earning praise from consumers and healthcare professionals alike for combining traditional healing with modern quality standards.

The company’s in-house manufacturing facility, located at Gat No. 64, Sawaradari, Opp. Philips, Chakan, Khed, Maharashtra, is a cornerstone of its success. Equipped with GMP and ISO certifications, this facility ensures full control over every step of the production process, guaranteeing consistency, purity, and compliance with global standards. This meticulous approach underlines Medilab’s commitment to delivering products that meet the highest benchmarks of safety and efficacy.

Medilab Healthcare’s recent foray into the cosmetics sector marks a significant milestone in its growth journey. The newly launched Cosmetics Manufacturing Division in Pune leverages advanced technology and dedicated research and development support to produce a diverse range of skincare, haircare, and wellness products. This expansion enables Medilab to cater to both domestic and international markets, offering private label, OEM, and contract manufacturing services to a broad spectrum of cosmetic brands seeking superior quality and reliability.

With a dual focus on B2B and B2C markets, Medilab Healthcare is actively building a strong distribution network across India and expanding its footprint internationally to regions including Africa, the Middle East, and Asia. The company invites distributors, healthcare institutions, and OEM clients worldwide to partner in bringing trusted Ayurvedic and medical products to their markets.

“Our mission is simple but profound,” says the company spokesperson. “We aim to deliver world-class healthcare solutions that harness the power of Ayurveda and modern science, made in India but trusted worldwide. By forging long-term relationships based on trust and mutual growth, we want to be a global partner in wellness.”

Medilab Healthcare stands apart from competitors by leading with innovation rather than following trends. Its unique blend of authentic Ayurvedic formulations developed by healthcare experts and stringent adherence to GMP standards positions the company as a pioneer in natural throat care and beyond. This commitment to quality and authenticity has helped Medilab carve a distinct niche, offering products that embody purity, reliability, and efficacy.

The company’s success story with Medisils Ayurvedic Throat Lozenges is a testament to its impact. In just a short span, Medisils has emerged as a preferred solution for throat care across diverse demographics, bridging urban and semi-urban markets with natural, safe, and effective relief. This rapid growth reflects Medilab Healthcare’s broader vision of transforming healthcare by blending tradition with modernity.

Industry trends further reinforce Medilab’s strategic direction. The global and domestic markets are witnessing a growing preference for Ayurvedic and natural healthcare products, especially in throat care, where consumers increasingly seek remedies that combine traditional healing with scientific validation. Medilab Healthcare is ideally positioned to capitalize on this trend, thanks to its innovative product development and rigorous manufacturing processes.

Looking ahead, Medilab Healthcare is poised for expansive growth in both pharmaceutical and cosmetic segments. The launch of its Cosmetics Manufacturing Facility signals the company’s ambition to become a one-stop destination for healthcare and personal care manufacturing excellence. This initiative is designed to support global cosmetic brands through private label and contract manufacturing solutions, underscoring Medilab’s versatility and commitment to quality.

Medilab Healthcare’s journey reflects the broader rise of India as a global hub for Ayurveda and wellness innovation. By combining deep-rooted heritage with cutting-edge manufacturing, the company is delivering not just products but a promise of wellness that transcends borders.

For businesses and partners interested in joining this global movement, Medilab Healthcare offers a compelling proposition: a trusted partner with proven expertise, a robust product portfolio, and a vision grounded in quality and growth. Whether you are a distributor seeking reliable Ayurvedic healthcare solutions or a cosmetic brand looking for a manufacturing partner, Medilab Healthcare welcomes you to collaborate and expand your reach.

Contact:

Medilab Healthcare Pvt Ltd
Factory Address: Gat No. 64, Sawaradari, Opp. Philips, Chakan, Khed, Maharashtra, IN – 410 501
Email: info@medilabs.in
WhatsApp: +91-7083656161
Website: www.medilabhealthcare.com

The post Medilab Healthcare Strengthens Global Partnerships with Quality Ayurvedic Throat Lozenges and New Cosmetic Line first appeared on theceotimes.in.

After a prolonged phase of caution and recovery, Chennai’s residential real estate market is surging ahead with new energy. According to the latest data, the city recorded an 88% year-on-year increase in residential unit registrations, a clear signal that homebuyers are back, sentiment is up, and the city is entering a new era of real estate growth.

But this is not just a numbers game. It’s a story of transformation, resilience, and changing buyer behavior. Let’s break down what’s fueling this revival and why Chennai is being seen as a stable, attractive market in the Indian real estate landscape.

1. Post-Pandemic Shifts: More Than Just Shelter

The COVID-19 pandemic reshaped the meaning of home. People no longer look at homes as just a roof over their heads. They now seek space, security, access to nature, and better community living.

In Chennai, this shift has played out visibly. Areas that were once considered “too far” from the city’s core, like Kelambakkam, Guduvanchery, Sholinganallur, Pallikaranai, and Tambaram, are now thriving hubs, especially among young families and IT professionals. These localities offer better price points, larger unit sizes, and access to improved infrastructure.

Moreover, the rise of remote and hybrid work has made it easier for buyers to prioritise lifestyle over commute. Homes with balconies, extra rooms, and natural light have seen a spike in demand.

2. Infrastructure & Governance: The Unsung Heroes

Another big driver of Chennai’s resurgence is government-backed infrastructure growth. Projects like:

• Chennai Metro Phase 2 (connecting underserved localities)
• Peripheral Ring Road (reducing city-center dependency)
• Widening of arterial roads and flyovers

All this is bringing formerly inaccessible areas into the mainstream.

Also, the Tamil Nadu government has focused on digitizing land records, simplifying building approvals, and making the registration process faster and more transparent. Stamp duty rebates on affordable housing have further incentivized homebuyers to act.

This combination of policy support and infrastructure momentum has created a strong foundation for sustained growth.

3. A Mature Market with Diverse Demand

What’s interesting about Chennai is that it’s no longer led by a single housing category. The demand is now balanced across segments:

• Affordable and mid-income homes are thriving in the southern suburbs.
• Premium apartments and villas are gaining traction in areas like ECR and Anna Nagar.
• Senior living communities are witnessing increased interest among both local residents and NRIs returning for retirement.

For example, our senior living communities such as Ashiana Shubham, Swarang, and Vatsalya, known for their thoughtfully planned retirement communities, have become a preferred choice for families who want a secure, wellness-led lifestyle for their elderly loved ones.

This shows that the Chennai market is evolving to reflect the changing life stages, needs, and aspirations of its buyers.

4. Developers are Listening and Adapting

Unlike earlier real estate cycles where developers dictated trends, today’s market is consumer-first. Buyers are well-informed, comparison-savvy, and vocal about what they want.

Developers in Chennai have stepped up by:

• Offering flexi-payment plans
• Prioritizing ready-to-move-in inventory
• Creating smart homes with tech integrations
• Designing layouts that include home offices, balconies, and common green spaces

They’re also investing in RERA-compliant practices, better customer service, and project completion transparency, things that were once secondary, but are now deal-makers.

5. Emotional Security is the New ROI

Post-COVID, people are increasingly looking at homes as an emotional investment, not just a financial one. Owning a home offers a sense of safety, legacy, and peace of mind.

This emotional drive is clearly reflected in the 88% spike in unit registrations. Buyers aren’t just picking up units for flipping; they’re buying homes to live in, grow into, and build futures in.

And Chennai, with its comparative price stability, strong cultural identity, and improving urban amenities, offers a compelling canvas for this dream.

Wrapping Up

The 88% surge in residential registrations is a reflection of a deeper market evolution. Chennai’s real estate is no longer playing catch-up with metro peers. It’s shaping its own path, based on real buyer needs, smart governance, and a long-term lens.

Whether you’re a young couple looking for your first home, a retiree seeking peace and community, or an NRI eyeing your India return, Chennai is emerging as a city that listens, delivers, and welcomes.

FAQs

Why has Chennai seen an 88% jump in residential unit registrations?
This growth is primarily driven by a rise in end-user demand post-COVID, improved infrastructure, government policy support (like stamp duty cuts), and a higher preference for owning a home over renting.

Which areas in Chennai are showing the highest residential demand?
Southern suburbs like Sholinganallur, Tambaram, Guduvanchery, and Kelambakkam are in high demand due to affordability, proximity to IT corridors, and new infrastructure developments like Metro connectivity.

How is senior living contributing to Chennai’s real estate growth?
Senior living communities such as Ashiana Senior Living are drawing attention for their health-focused design, community amenities, and safety features, appealing to both retirees and families seeking elder care solutions.

Is now a good time to buy a home in Chennai?
Yes. With stable prices, low-interest rates, transparent builder practices, and improving infrastructure, the current market conditions are favorable for both end-users and long-term investors.

What are the key features today’s homebuyers are prioritizing in Chennai?
Homebuyers now prefer spacious layouts, balconies, study or home office areas, good ventilation, ready-to-move-in options, and communities with parks, gyms, and security features.

The post Chennai’s Residential Market Witnesses a Strong Recovery with an 88% Surge in Unit Registrations first appeared on theceotimes.in.

In today’s world, the importance of credible news cannot be overstated. With information circulating faster than ever across social media and digital platforms, distinguishing fact from fiction has become increasingly difficult. This is why 99 News stands out as a trustworthy news destination, committed to accuracy, integrity, and responsible journalism.

The foundation of 99 News is built on credibility. Every story is fact-checked and carefully curated before being published. At a time when sensationalism dominates the digital landscape, 99 News has earned respect for presenting information that is clear, balanced, and free from unnecessary exaggeration. Readers can trust that what they see is rooted in truth.

Diversity of content is another strength of 99 News. The platform covers a wide range of categories including politics, world affairs, economics, health, sports, technology, entertainment, and lifestyle. Whether you want quick updates on breaking headlines or in-depth features that provide deeper insight, 99 News delivers both. Its broad spectrum of reporting ensures that there’s something for every kind of reader.

Ease of access also plays a major role in its appeal. Designed with a simple and intuitive interface, 99 News makes browsing effortless. Readers can switch between categories without confusion, and with mobile optimization, they can stay connected on the move. This convenience is invaluable in today’s fast-paced lifestyle.

Beyond the facts, 99 News adds value through perspective. Articles often include expert commentary and analysis that help readers understand not just what is happening, but also why it matters. This context-driven reporting empowers readers to form educated opinions about significant issues.

For readers who demand reliable updates, easy access, and meaningful analysis, 99 News is the platform of choice. Its balance of accuracy, diversity, and accessibility makes it one of the most dependable names in digital journalism today.

Stay informed with 99 News, where stories are built on a foundation of truth, responsibility, and a genuine commitment to the public good.

The post 99 News: A Reliable Source in an Era of Uncertainty first appeared on theceotimes.in.

CHIMIQUE SOL, India’s most trusted name in epoxy resin manufacturing, is making waves in the global art community with the launch of its CS Clear—a premium-quality, ultra-clear epoxy system tailored specifically for resin artists, DIY enthusiasts, and creative professionals.

Part of CHIMIQUE SOL’s newly introduced range of eight high-performance epoxy resins, the CS Clearstands out for its exceptional clarity, non-yellowing properties, and user-friendly formulation, empowering artists to push creative boundaries with confidence.

Engineered for Artistic Brilliance

Designed with meticulous attention to the needs of the art world, the CS Clear offers a crystal-clear, glass-like finish that enhances color depth and detail. Whether it’s resin jewelry, tabletops, river tables, coasters, or wall art, this product ensures durability without sacrificing beauty.

“CS Clear is more than a resin—it’s a creative partner,” said a CHIMIQUE SOL spokesperson. “We worked closely with artists and creators to develop a formula that cures smoothly, resists yellowing, and brings out the brilliance in every project. This is India’s answer to the global resin art movement.”

Why Artists Are Choosing CHIMIQUE SOL:

• Ultra-Clear Finish: Perfect for preserving color accuracy and visual depth in artworks.
• Non-Yellowing Formula: Long-term clarity, even with UV exposure.
• Low Odor & Easy to Use: Ideal for home studios, workshops, and art schools.
• Scratch & Stain Resistance: Ensures artwork remains pristine over time.
• Batch Consistency: Professional-grade quality with every use.

Trusted Innovation from India

CHIMIQUE SOL has long been a leader in epoxy flooring, adhesives, and industrial solutions. With over a decade of experience and more than 1 crore sq. ft. of epoxy installations across India, the company is now bringing its technical excellence into the creative domain.

This expansion into the resin art market underscores CHIMIQUE SOL’s commitment to the “Made in India, Made for the World” philosophy. Its CS-clear product is already gaining traction among resin artists in India, Southeast Asia, and the Middle East.

A Complete Range for Every Application

The CS-Clearis part of CHIMIQUE SOL’s comprehensive new resin line, which includes solutions for industrial flooring, outdoor installations, adhesives, and even eco-friendly green epoxy systems. This positions the company as a one-stop solution provider for both industrial and artistic needs.

Inspiring Creativity. Delivering Excellence.

With the global demand for high-quality resin art materials rising, CHIMIQUE SOL is poised to become a go-to brand for artists who value performance, reliability, and a flawless finish.

“We’re not just manufacturing resin—we’re enabling visions to come to life,” added the spokesperson. “Whether you’re coating a canvas or pouring a river table, our art resin ensures your creativity shines through.”

For Product Inquiries, Art Collaborations, or Distribution Opportunities:
Visit:  www.chimiquesol.com

The post CHIMIQUE SOL Brings World-Class Resin Art Solutions to Creatives Worldwide with Launch of Ultra-Clear Art Resin first appeared on theceotimes.in.

The Indian film industry has once again brought pride to the nation with the remarkable success of the short film “SAVE ME, PLEASE!” at the prestigious World Film Festival in Cannes, France. This compelling cinematic piece has not only reached the finals of this esteemed international event but is also making waves across numerous global film festivals.

Directed and Written by Surjeetsinh Padhiar, “SAVE ME, PLEASE!” is a poignant and impactful short film that brilliantly addresses urgent environmental concerns through a unique and emotionally charged narrative. The film is produced by Dreamzwood Enterprise, a production house dedicated to telling meaningful stories that inspire and provoke thought.

An International Journey of Impact and Recognition

In the last few months, “SAVE ME, PLEASE!” has been selected to represent India in a variety of distinguished international film festivals. Beyond Cannes, the film has garnered attention and admiration in countries such as Russia, China, Germany, America, Greece, Brazil, Poland, and Nigeria. Each screening has been met with enthusiastic applause from audiences and critics alike, recognizing the film’s originality and powerful storytelling.

The recognition at the World Film Festival in Cannes stands as a testament to the exceptional quality and universal appeal of the film. Cannes, renowned as one of the world’s foremost cinematic celebrations, attracts thousands of filmmakers from around the globe, making the shortlisting of “SAVE ME, PLEASE!” a significant achievement for Indian cinema.

Storytelling that Touches Hearts and Minds

What sets “SAVE ME, PLEASE!” apart is its ability to weave a strong, clear message with an artistic style that resonates deeply with viewers. The film’s narrative is not only original but presented with a striking balance of emotional depth and thought-provoking content.

The delegates at various national and international film festivals have praised the film for its:

• Original Content: The storyline is fresh and relevant, addressing themes that urgently need global attention.
• Strong Presentation: The direction by Surjeetsinh Padhiar ensures every scene is impactful and purposeful.
• Impactful Messaging: The film’s environmental message is direct, yet subtle enough to evoke genuine reflection.
• Unique Storytelling Style: The narrative technique engages viewers, leaving a lasting impression.

This powerful combination allows the film to transcend language and cultural barriers, reaching the hearts of diverse audiences worldwide. It prompts viewers to not only reflect on the environmental challenges facing our planet but also to take action in their daily lives.

Now Accessible to a Global Audience on YouTube

Recognizing the importance of making this message accessible to everyone, the producers at Dreamzwood Enterprise have released “SAVE ME, PLEASE!” on YouTube. This decision ensures that the film’s vital message can reach a much wider audience beyond film festival circuits.

You can watch the film right now on YouTube by visiting:
https://youtu.be/e-0k_2PIfRk?si=nnWwMjXvNvvRX0hd

The producers encourage viewers to not only watch but also share the film widely across social media platforms and with friends and family. By doing so, audiences can join the movement to raise awareness about preserving our planet for future generations.

Meet the Creative Minds Behind “SAVE ME, PLEASE!”

Surjeetsinh Padhiar, the film’s writer and director, brings a fresh voice and passionate commitment to meaningful cinema. His vision for “SAVE ME, PLEASE!” was to create a film that combines artistic excellence with a strong social message. Surjeetsinh’s direction has been instrumental in crafting a story that is not just visually captivating but also deeply moving.

The film is produced by Dreamzwood Enterprise, a production company known for supporting projects that have a social impact and foster cultural exchange. Their involvement in this project has been pivotal in bringing the film to life and ensuring its message reaches global audiences.

For more about Dreamzwood Enterprise and their initiatives, visit their Instagram page:
https://www.instagram.com/dreamzwood.enterprise?igsh=MXBkNm9mczd6NDg2bw==

The post A Cry for the Planet: ‘SAVE ME, PLEASE!’ Wins Hearts at Cannes first appeared on theceotimes.in.

In a time when marketing agencies are popping up overnight, few are built with long-term vision, founder-driven values, and performance-first principles. Infinity Bros, headquartered in Delhi, is one of those rare exceptions — and the journey of its Founder & CEO, Gulshan, proves that strategy and soul can co-exist in the fast-paced world of digital marketing.

What began as a one-man mission has evolved into a full-service agency that’s helping brands across India grow smarter, scale faster, and connect more authentically with their audiences.

“I didn’t set out to build just another agency. I wanted to create a brand that could become the strategic extension of its clients — not just a service vendor,” says Gulshan.

The Humble Start: One Laptop, Zero Clients

Before the team, the website, or even the name, there was just Gulshan — a marketing expert with over a decade of experience and a deep frustration with how most agencies overpromised and underdelivered.

He noticed a recurring pattern: brands were spending money on digital marketing but rarely seeing results that justified the investment.

“Most founders were burnt out. They didn’t need another pitch — they needed clarity, accountability, and a partner who treated their business like it was his own.”

This insight sparked the creation of Infinity Bros — a brand built on performance, empathy, and radical transparency.

Scaling Smart, Not Just Fast

Unlike agencies that scale rapidly through bulk hiring, Infinity Bros took a deliberate, strategic route. Gulshan personally built a small but powerful team — specialists in PR, SEO, content, design, and AI-powered marketing.

Each team member was handpicked not just for skill, but for their alignment with the agency’s mission: delivering business outcomes, not just marketing activity.

Today, Infinity Bros functions more like a boutique consultancy than a bloated agency — giving every client focused attention and real results.

The Challenges That Shaped the Vision

As with any founder-led venture, Gulshan faced his share of early struggles: long sales cycles, market skepticism, and the pressure of building a brand in a crowded industry.

But his commitment to education-first selling, ethical practices, and result-oriented delivery quickly differentiated Infinity Bros. Over time, word of mouth picked up, referrals flowed in, and client wins spoke louder than portfolios.

Why Founder-Led Brands Choose Infinity Bros

Infinity Bros found its sweet spot by working closely with other founder-led brands — companies where decision-making is fast, values matter, and strategy isn’t stuck in red tape.

Because Gulshan himself is a founder, he speaks the same language as his clients. Every consultation, campaign, and PR effort is rooted in a deep understanding of what it’s like to build something from scratch.

“We’re not just running ads or posting content. We’re building narratives and growth plans that reflect the founder’s ambition,” Gulshan explains.

What’s Next: Innovation Meets Integrity

Gulshan’s vision for Infinity Bros isn’t about becoming the biggest agency — it’s about becoming the most impact-driven.

That means:

• Investing in AI-powered marketing intelligence
• Expanding PR capabilities across digital publications
• Launching free resources and workshops to help early-stage founders avoid common growth traps

The goal? Help more businesses grow sustainably and build brands that stand the test of time.

Final Thoughts

Infinity Bros isn’t just a digital marketing agency. It’s a vision, built by a founder for other founders — focused on performance, trust, and long-term brand success.

For entrepreneurs who want a growth partner who gets it, Infinity Bros is more than an agency — it’s a competitive advantage.

Book a discovery call or performance audit at www.infinitybros.com.
Because your next chapter deserves the right strategist by your side.

The post From a One-Man Vision to a Scalable Agency Model: The Infinity Bros Founder Story first appeared on theceotimes.in.

In the world of luxury, few mediums hold as much power to stir the soul as fragrance. It’s invisible yet unforgettable, subtle yet commanding. Among the new stars in this realm, Burfi, founded by Manish Kumavat in Pune, has emerged as a brand redefining perfumery as an intimate, emotional experience.

The Vision Behind Burfi

For Manish Kumavat, Burfi was never just about selling perfumes—it was about creating bottled memories. His vision was clear from the outset: to offer scents that transcend trends and become timeless companions. “A fragrance is a silent narrator of who we are,” says Kumavat. “It should be as personal as it is universal.”

With this philosophy, Burfi has crafted perfumes that resonate not just with the senses but also with the heart. Each creation is designed to evoke emotions, inspire confidence, and leave a lasting impression.

A Masterpiece in Every Bottle

Every Burfi fragrance is the result of meticulous artistry. From sourcing rare and pure ingredients from around the globe to blending them with precision, no detail is overlooked. The bottles themselves are a testament to elegance—minimalist yet luxurious, mirroring the sophistication of the scents they hold.

What makes Burfi unique is its balance of tradition and innovation. While the compositions carry the depth and warmth of classic perfumery, they are infused with a modern sensibility that appeals to contemporary tastes.

The Ceylon Collection – A Signature Creation

One of Burfi’s most celebrated achievements is the Ceylon Collection. Inspired by the spice markets and lush landscapes of Sri Lanka, this collection marries warmth and freshness in perfect harmony. Think cinnamon and cardamom woven into soft floral notes, rounded off by a gentle woody base. The result is a versatile fragrance that transitions effortlessly from day to night, season to season.

The Ceylon Collection captures Burfi’s essence: a journey through cultures, histories, and emotions—all encapsulated in a single spritz.

An Emotional Connection

For many customers, Burfi has become more than a brand—it’s a signature. Loyal users share stories of how a particular Burfi fragrance has marked special milestones, from weddings to career achievements. Others speak of the confidence boost and compliments they receive whenever they wear it.

This personal connection is at the heart of Burfi’s growing reputation. By focusing on the emotional resonance of scent, the brand ensures its place not just in the market but in people’s lives.

Recognition and Reach

Though still a young player in the industry, Burfi has already earned praise from lifestyle and beauty platforms for its exceptional longevity, unique blends, and premium presentation. Social media buzz and glowing word-of-mouth reviews have propelled the brand beyond Pune, attracting fragrance enthusiasts from across India and abroad.

The Road Ahead

Looking forward, Burfi plans to expand its offerings with a unisex line that bridges Eastern richness and Western minimalism. There are also talks of exclusive limited-edition releases for collectors who value rarity and craftsmanship.

In every step, Manish Kumavat remains committed to preserving Burfi’s core values: authenticity, artistry, and emotional connection. “Perfume,” he says, “isn’t just about how you smell—it’s about how you feel, and how you’re remembered.”

Conclusion

Burfi isn’t simply selling scents; it’s curating experiences, moments, and emotions. In an age of fleeting trends, it offers something rare—perfumes that stay with you, not just on your skin, but in your memories. With its growing legacy, Burfi is poised to become a beacon of luxury perfumery, carrying the elegance of today into the timelessness of tomorrow.

The post Burfi – Where Luxury Meets the Language of Fragrance first appeared on theceotimes.in.

As India’s retail landscape undergoes a significant shift, Consulting & Beyond, a leading management consulting firm for MSMEs and family-run businesses, has announced a strategic focus on Tier II and Tier III cities as the next frontier for organized retail expansion.

With over 25 years of consulting excellence, Consulting & Beyond—led by founder Umesh Golecha—has helped transform retail businesses across metros. Now, the firm is aligning its next phase of growth with India’s changing consumption map.

“Retail is no longer a metro story alone,” said Umesh Golecha. “The real opportunity now lies in Bharat—in cities like Indore, Raipur, Lucknow, Coimbatore, and Surat. These markets are aspirational, underserved, and primed for growth.”

Why Tier II & III Cities Are the Focus Now

India’s retail sector has witnessed double-digit growth in non-metro cities, driven by rising incomes, digital exposure, better infrastructure, and aspirational consumption patterns.

According to recent industry reports:

• Over 60% of new mall developments are planned in Tier II & III cities.
  
  
• E-commerce penetration in these regions is growing at over 25% YoY.
  
  
• Organized retail is seeing higher footfall-to-sale conversions in these markets compared to Tier I cities.
  
  

“We’re seeing ambitious entrepreneurs and family-run retailers in these cities who want to scale like a brand, digitize like a startup, and build like a legacy business,” added Umesh. “They just need the right frameworks and handholding.”

Consulting & Beyond’s Tier II & III Strategy

To serve this rising demand, Consulting & Beyond is launching a dedicated consulting track focused on:

• Retail chain expansion strategy for regional players looking to scale
  
  
• Store profitability modeling tailored to lower-rent and high-footfall towns
  
  
• Merchandising and layout planning suited to local buying behaviours
  
  
• Inventory optimization and ERP integration for back-end efficiency
  
  
• Talent development for retail staff in non-metro areas
  
  
• Franchise and FOCO (Franchise-Owned Company-Operated) models for faster scale
  
  

This strategy is supported by the firm’s Four Wheels of Business® Framework, which blends financial discipline, operations, marketing, and leadership principles.

Local Knowledge, National Thinking

What sets Consulting & Beyond apart is its on-ground experience. The firm has already worked with retail brands in cities like Madurai, Trivandrum, Bangalore, Nasik, Nagpur, Wayanad, & across Tamil Nadu —helping them refine pricing, improve inventory turnover, and plan multi-store rollouts.

 “Our strength lies in understanding regional realities while applying national-scale thinking,” said Golecha. “You can’t copy-paste a metro model into a non-metro. The design has to be local, but the ambition must be global.”

Creating India’s Next Retail Champions

The firm believes that the next retail unicorns may, with every possibility, be from regional hubs that are rapidly digitizing and professionalizing.

Consulting & Beyond will also be rolling out a Retail Readiness Index for Tier II & III businesses—a diagnostic tool to assess readiness for expansion, profitability, and funding.

“If we can empower 1,000 regional retailers to professionalize and grow, we’ll be building India’s economic backbone, not just advising it,” Golecha emphasized.

About Consulting & Beyond

Founded in October 2020 by Umesh Golecha, Consulting & Beyond is a boutique management consulting firm based in Chennai. It specializes in strategy, succession, retail transformation, financial structuring, and operational efficiency for MSMEs and family-managed businesses.

The post Consulting & Beyond to Focus on Tier II & Tier III Cities as the Next Hubs of Retail Growth first appeared on theceotimes.in.

“SWIPE SWIPE”, a relationship and dating based film Written & Directed by Ashish Sahasrabuddhe is ready to be released in Cinemas of Sydney and Canberra.

All shows are booked out One month in advance.

No it’s not a big budget movie. No it doesn’t have A list actors and Yes in a big rush of multi hundred crores(millions) film projects, Ashish has carved his own path and crafted his film with an extremely low budget feature film in Sydney Australia.

The film is 1 hour 13 minutes long and walks through the journey of some in their single phase of life trying to attempt the relationship.

Sydney Siders have already booked the tickets one month in advance.

Ashish states “I am very thankful to the local Indian community, friends and colleagues who have been a big support to our fully booked out shows,  For me it is a very big deal as an independent filmmaker”.

He adds  “Watching the same film in a cinema hall twice is rare but he had similar experiences with last film”.

His current film “SWIPE SWIPE” has repeat audience.

“Swipe Swipe” depicts how it’s easy to install apps on the phone and browse through online dating but the reality might be bitter for some.

Filmmaking is not Ashish’s business, he makes all these films from his limited savings after paying household bills, mortgage and managing the 9-5 job but the focus is to bring good stories and express local issues not chasing number of views, monetary benefit, popularity and/Or awards.

Ashish does not wait for anyone to help, He announces, kick starts, moves forward, sometimes it could be against the flow, keeping learning hat on.

He said “Yes I fail but haven’t given  up so I was able to produce good films”

Ashish also did first Marathi film *’The Filmmaker’* in Sydney Australia that won the *Best Writer* award at the Marathi International Film Festival in New Jersey, USA, and won Best Experimental Film at the *CAFE IRANI CHAII INTERNATIONAL FILM FESTIVAL* in Mumbai. English-speaking audiences appreciated the film, just by following the subtitles.

He has written and directed the female lead “50 Dollars” depicting arrogant vs caring and soft sides of female business women.

He focused on Men’s emotional side as well in 5 episodic called “DEAR MEN”

Ashish , notes on his journey “It’s ok  I am slow, but I keep moving forward on the path I carved for myself”

He encourages passionate people to not look for a few dollars here and there but take every opportunity to do the work that involves passion as the life just passes by in day jobs, and weekend parties.

Reflecting on his journey, Ashish is proud of what he has accomplished. Ashish Sahasrabuddhe’s story is a testament to perseverance and passion.

Instagram: Ash.live.Sydney

Trailer

Watch the Trailer of the “SWIPE SWIPE”,

The post Ashish Sahasrabuddhe’s Hindi Film “SWIPE SWIPE” booked out in Sydney’s Cinema first appeared on theceotimes.in.